by Billow Butler & Company, L.L.C,
Phase I - Preliminary Analysis
Evaluation of Shareholder Needs
At BBC we believe it is critical to understand the goals, motivations,
needs and desires of our clients in order to best serve them as an advocate
and advisor throughout the transactional process. While timing and value
considerations are of paramount concern, post-transaction issues such as
employment continuation and liability exposure are other examples of important
issues that need to be addressed.
Preliminary Business Review
History has shown that our rigorous preliminary business review of
a client’s business will minimize surprises and difficulties throughout
the transaction process. We have a comprehensive review procedure which
includes collecting and evaluating important financial, operational and
legal information, together with conducting various interviews with the
owner and key executives (as confidentiality permits).
In this phase we look to uncover and mitigate the perceived and real
transactional risks that may cause a buyer concern.
Confirmation of Business Valuation
Prior to initiation of a marketing campaign effort, we believe it is
imperative to have a "meeting of the minds" between ourselves and the client
as to the expected market value of his company. Toward that end, we will
develop an estimate of value of the company using customary valuation techniques.
In evaluating the business, BBC will:
-
restate the company’s financial statements to determine and properly reflect
its past financial history;
-
assist ownership in developing revenue projections and pro forma financial
statements for the company;
-
conduct the pertinent macro market analysis of the company’s industry and
markets; and undertake appropriate market intelligence efforts to the limited
extent permitted by confidentiality constraints.
In order to properly evaluate the company in the context of its industry,
and the economy as a whole, BBC will utilize numerous research sources.
These will include more than 3,000 online databases, 2,000 periodical subscriptions,
hundreds of directories and reference works, the Internet, and most importantly,
more than 1,000 research professionals worldwide. BBC’s philosophy of utilizing
the foremost available resources is, and will remain, uncompromising. These
analyses are further supported by our unique market intelligence methodology
which provides current industry-specific parameters that may influence
value.
Continue to Phase II -Marketing
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